Comments on: Mobile boarding pass: Not for me, thanks

By: Mark McLellan

Mark McLellan — Tue, 08 Mar 2011 13:43:09 +0000

PS.
BMI (British Midland International) use text messaging which came through as five separate fragments – at least on an iPhone: BMI e-boarding card image.. I then had to click on the right arrow to enlarge the bar code for the scanner. As we boarded the aircraft the iPhone’s auto rotate caused a short delay while I shook it back to portrait for the cabin attendant to check. Still prefer it to paper but that may be beacuse I am in touch with my inner geek

By: Elizabeth Buie

Elizabeth Buie — Thu, 17 Feb 2011 15:43:54 +0000

Mark, good points. I totally agree that it is the end-to-end experience, not just the airport experience. Some of your points don’t apply to me, though:

1. Using my mobile while overseas would involve the very hefty data roaming charges, unless I’m someplace where I can connect to the wifi.
2. Since I carry my laptop everywhere anyhow, I’d use that to connect to the wifi, because of its larger screen.
3. I can’t check in online to return home from Rome, at least not on United.
4. I belong to United’s Economy Plus Access, so I get an extra 5″ of legroom on every flight anyhow.

btw, I always know where my phone is, too. It just takes more work to get it out of there than to pull a piece of paper out of a pocket.I agree about using the passcode often, but the fact remains that it is an additional step beyond what is required to pull out a piece of paper.

Each step is small in itself, but they add up.

By: Mark McLellan

Mark McLellan — Thu, 17 Feb 2011 14:40:43 +0000

Elizabeth.

It’s not just about the paperless boarding card it is the whole user journey – if you’ll pardon the expression. It starts with check in. When we are in Italy or Scotland we do not have easy access to the internet except on our iPhones and certainly no printers. We like to check in as soon as the flight opens – 24 hours before departure. The British Airways app allows Mary to choose an emergency exit row for the extra legroom. It would be extra hassle and time to track down an Internet cafe and log in to print off a paper boarding card.

I do not keep my iPhone in a case, it lives in my jeans pocket or jacket pocket easy to grab when needed. So I always know where it is. Much more preferable to rummaging about in bags for a crumpled or bent paper ticket. As for the unlock I hardly even notice it. I do it all the time when using the phone for other purposes like making calls, or googling or playing Angry Birds so why would check in be any different.

The BA ticket is not just the bar code it is also human readable for that final check by the cabin staff as we enter the plane. See BA e-boarding card image.

We love e-boarding cards and wouldn’t go back to paper boarding passes unless there was no other option.

Mind you it is important to keep enough charge to get you as far as your seat. Paper needs no batteries.

Mark.

By: Elizabeth Buie

Elizabeth Buie — Mon, 14 Feb 2011 18:39:36 +0000

Hi Hans,

Thanks for commenting. In what way is mobile more secure? I can see that it would be for those of us (including me) who protect our phones with passcodes, and I’d like to know if there’s more to it than that. I hope you will explain what makes mobile more secure.

FYI: I’ve edited your comment to remove the link to your app; this blog is not a medium for advertising. But I still have the link in the email that WordPress sent me when you submitted your comment, and I’ll look at it. (I don’t use TripIt.)

P.S. In my world, “MBP” means MacBook Pro. Just a hint to spell out initialisms and acronyms the first time.

By: Hans Miller

Hans Miller — Mon, 14 Feb 2011 18:27:17 +0000

Hi,

I helped launch this technology in the US with Continental and TSA back in 2007. One of the things that nobody talks about is that MBPs are much more SECURE as well. So secure that the same technology can be used for mobile payment.

-Hans

By: Ralph Hyre

Ralph Hyre — Thu, 10 Feb 2011 14:33:26 +0000

I’ll keep using paper as primary, because this technology doesn’t offer enough convenience to make up for the hassle.

If the phone sensed when it was near the boarding pass scanner, and switched automagically, then I might explore it.

Being dependent on technology is risky, because I can guarantee my phone battery will give out when I’m trying to get through security or board the flight.

If you use an iPhone with no replaceable battery, or don’t carry a spare battery, you’ll find you like paper, too.

By: Vicky Teinaki

Vicky Teinaki — Thu, 10 Feb 2011 05:32:26 +0000

I’m an extreme user in that I would be happy if I never had to print out a form/ticket again: I don’t have a printer (to be honest, there are very few occasions these days where I need one), I’m not very good with paper anyway (it tends to end up scrunched up in my laptop bag) and in the case of flying am likely to have multiple sheets of paper with plane and connecting train codes. So I was excited to try out the BA app to board a LHR>DEV flight. (I should point out I also had a print version, but mainly because I’d only found out about the mobile site just before I went to the airport).
The only thing I’d be careful about is having enough battery, but other than that loved the experience — as you have to use the boarding pass three times (once at check-in and twice for boarding), it’s nice not to have to worry about scrounging around for the sheet of paper. For me, having to print something is more of a hassle than the pause to bring a mobile one up on screen.

By: Michael Wacey

Michael Wacey — Thu, 10 Feb 2011 04:24:17 +0000

The airline industry has invested a lot in this. And even though each boarding pass is just a little paper, replacing half or more of them would save a lot of paper. Not sure if the environmental positive of less paper would be offset by the additional electricity to run the phones. I would expect that the industry will be pusing this over the next 2-3 years.